The world's first Practical Business Lab
Textbooks don't teach decision-making.
Simulations don't involve real customers.
Practice comes only after failure.
The sequence is broken.
A Practical Business Lab where you learn by building a real business.
Understand core business concepts that work across industries.
Make real decisions — pricing, targeting, positioning, margins.
Launch and operate a real business with real users.
This is not a course or a simulation.
Everything real. Risk controlled.
Focus on thinking, execution, and learning
— not operational chaos.
Not a certificate.
A story of building something real.
Low risk. Real learning. Real business.